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Choosing a college is a big decision, one that encompasses your values and your future goals. It’s where critical reasoning and life skills are developed, career paths are forged, and lifelong friendships established. It’s also a big financial decision, one that could lead to a good return on investment--or, in terms of student loan debt, potentially a long-term struggle. As such, students and families will want to approach the college decision in as level-headed a manner as possible, reducing emotion to focus on rational decision-making.
What is a college education worth? How do you know if you’ve chosen the right college? Of course, the answers may differ for everyone. To start the college decision process, the Edmit team recommends researching the following questions to determine which college is the best choice for you.
According to the Pew Research Center, getting a college education “is a good deal for graduates on almost any measure--from higher earnings to lower unemployment rates.” However, the return on investment for a college degree may take a little while: Research from the College Board shows it typically takes 12 years for a college degree to pay off, meaning that by your early to mid-thirties, you’ll have earned enough to recoup what you paid for your college degree and the lost income for the years you were out of the workforce while studying.
While the return on investment data for four-year college graduates is favorable, the value of a college education also encompasses many subjective and unique factors, specific to you as a potential student and your unique education and career goals. These factors include academic quality, covering specific academic departments, curriculum, faculty, and research facilities. Financial aid packages, including scholarships, grants, and discounts. Campus culture and student body, considering diversity, extracurriculars, town-gown relations. Internship and work-study programs, encompassing opportunities for hands-on experience, career training, and professional development.
Additionally, research the data for post-graduate success to determine the potential value of a given school. Consider on-time graduation rates, hiring rates, starting salaries after graduation, and active alumni networks, both for the college or university itself and its specific academic departments.
Your insights, coupling general higher education data with the specifics of what you’re looking for from your college experience, will enable you to personally answer: What is college worth?
Martha O’Connell, director of Colleges that Change Lives, an organization that helps high school students find good college matches, says the most important factor in choosing the right college is fit. Determining fit requires careful research of a school’s offerings and on-campus experience, alongside consideration of your own values and long-term goals.
When considering fit, do a deep dive into the academics and student life of the colleges and universities that interest you. Ask the admissions office to connect you with potential school ambassadors, and reach out via email or video chat. Take a tour of campus, and ask both staff and student guides as many questions as you can. Speak to current students and alumni about their experiences, especially those in the academic department you may major in. See if there are programs for prospective students to spend a night on campus, sit in on a class (or several), and have a meal at a dining hall, all in the service of getting a sense of campus life. Do these experiences appeal to you? Can you envision yourself at this school, as part of the student body?
Don’t focus on US News and World Report rankings, where your friends may be going to college, or other distractions. Always remember: You have to attend the school, you have to do the work. Your interactions will give you insight on which college or university is a good fit for you.
Choosing a college major may be as stressful a decision as the one to choose a college, but don’t panic! Inside Higher Ed reports as many as 80 percent of students change majors at some point during their time in college. And you have time to make up your mind: The Education Advisory Board reports students who change their major, even as late as during their senior year, have a higher likelihood of graduating than students who declare their major from day one.
So what should you major in? Again, it goes back to your values and goals, the specifics of your college or university, and your career plans after graduation. Which classes do you find most engaging? Which majors have a strong post-graduation hiring rate? What do you hope to earn? Where do you hope to live--and which industries/careers are strong in that given region?
The only certainty is you don’t have to decide right away. Take your first year or two at college to research as many academic tracks and career paths as you can, and do some soul searching at the same time. Ideally, you’ll find a major that meets your academic, career, and personal goals.
Again, remember: You have time to decide--and in fact, your major may not be as important as your degree itself. Back in 2013, the Washington Post reported on a study from the Federal Reserve Bank of New York that showed only 27 percent of college graduates had a job closely related to their major.
If your top goal is getting hired after graduation, take some time to look at the majors and degrees that are most valuable to employers. You’ll want to research hiring projections not just for the current year, but also closer to your expected graduation year. Consider where you want to live, and the dominant industries and employers in that region. For example, Austin, Boston, San Francisco, and Seattle will have job opportunities for graduates with computer science, software engineering, and user experience/design degrees. Los Angeles and New York are ideal cities for graduates with degrees in video production, editing, and broadcast journalism.
If your college has opportunities for internships, apprenticeships, career fairs, and/or relevant part-time jobs, take advantage of hands-on experience and the chance to interact directly with hiring partners and potential employers. The more relevant work experience you can acquire in college, the more value you’ll add to to your degree.
As you’re considering colleges, majors, and potential career paths, your starting salary may be part of the decision-making process. When looking at entry-level salaries, consider region, sought-after degrees, and market demand, all of which will impact your earning potential. To start your research, Payscale puts together an annual college salary report, ranking colleges, universities, and courses of study by future earning potential. The National Association of Colleges and Employers has also followed salary trends for new college graduates through historical survey data collected since 1960. Additionally, Salary.com provides data on average salaries, searchable by job title, region, and industry.
Finally, it’s always wise to manage expectations and keep the long view--remember, it may take more than a decade to see that return on investment of your college education.
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